https://www.juliaparfenyuk.com/home daily 1.0 2024-02-07 https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/6f31621d-5b6f-4cf6-9c2e-c63f9e74ff07/IMG_6203.jpg Home Get in touch. https://www.juliaparfenyuk.com/portfolio daily 0.75 2025-02-26 https://www.juliaparfenyuk.com/portfolio/creative-ux-design-shopify monthly 0.5 2023-05-03 https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/7ff845ad-b3cb-41d3-931c-51a259954462/shipping+us.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/a19b6c76-64f0-413f-9ff1-6a8a890ad5ff/carriers.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/4d8be262-46c0-4a33-ba91-3d181b093d91/Landing+page_APPROVED_Log+in+to+check+eligibility.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/df3445f7-5c2d-4260-80bb-3e5b4f83ce9f/Promise+desktop+v2.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/015ad03e-4a8d-4ab6-bc7d-d91466753797/Shop+Promise+_+EA+retargeting+email_Target+group+6.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/9d9ca497-348b-4377-8dc4-93125576eef2/Shop+Promise+_+EA+retargeting+email_Target+group+7.jpg Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/c8588924-5f16-4e4b-850c-9df80263408c/Email+1+-+US.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/22e8ff1a-0958-4c63-8a9e-44d684d360a1/Email+2+-+US.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/964025b5-0a81-4e25-ad80-48395e8d10fe/UPS+Canada.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/31470310-fa99-4472-8ca5-a69e9bd6a698/US%2C+CA%2C+AU%2C+UK.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/a1785b8a-1c38-42ed-86b1-e40e8b9bbcd0/Email+3_+More+Info.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/6b259c52-b4a2-46da-a323-8a73fa6902fc/BYOA+not+set+up.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/a918624a-7265-461f-abf0-7fc2fbc5a3bd/Desktop+-+1600.jpg Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/82ed6993-adee-4d09-b314-3da1f893cdd8/1080x1920-Story-Concept1.png Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/d80a4130-6e5d-46ce-95bf-58fb67237874/Examples2.jpg Portfolio - Shopify: Creative + marketing work https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/d6934f81-2f65-4f0a-a110-efb1666c6486/Examples4.jpg Portfolio - Shopify: Creative + marketing work https://www.juliaparfenyuk.com/portfolio/websitecontent monthly 0.5 2023-05-03 https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1d3f230a-262b-49e0-8e9c-4b4af743e9f3/Browser+extension.jpg Portfolio - Landing pages copywriting + design A landing page explaining Dashlane's move to the web app and the browser extension, and listing the main benefits of a web experience to current users. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/19abc404-76df-4c50-8a5b-ba51fd69a47d/Add+extension+message.jpg Portfolio - Landing pages copywriting + design A new web page (part of onboarding flow) prompting new users to add the Dashlane browser extension. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610161940137-EQFWJS0JS6LWUXBW3Q5D/Error_1.+email+address+that+is+already+used+in+another+family+plan.png Portfolio - Landing pages copywriting + design A landing page for Dashlane Business users who also received a free Family plan with their subscription. Intended to explain what a Family plan is and FAQs around it. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610161940379-PP7E7WMBD4VQVDEDXYFI/Welcome+to+the+Family+_+Existing+Free+user.png Portfolio - Landing pages copywriting + design A welcome landing page for new users who just joined the Dashlane Family plan (invite link via email). https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610163501742-GKCXA75NM6P0V6GEJ00D/screen-shot-2018-10-21-at-3-57-42-pm.png Portfolio - Landing pages copywriting + design https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610163501627-TQCET73IRCIS5RDCPKU4/screen-shot-2018-10-21-at-3-58-30-pm.png Portfolio - Landing pages copywriting + design https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610163501512-SP8CZGVD688N802ORAP9/screen-shot-2019-01-04-at-2.31.05-pm.png Portfolio - Landing pages copywriting + design https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610163501432-EZBYXQEM85REZ0PMNMR8/screen-shot-2018-10-21-at-4-01-12-pm.png Portfolio - Landing pages copywriting + design https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610163646646-6T0CJU8ZIAP2PN7DBYIS/beauty_wk11_desktop_v2.jpg Portfolio - Landing pages copywriting + design https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610163646625-C6IIQ96X9PCP2GW2GTWH/homepage_wk11_desktop.jpg Portfolio - Landing pages copywriting + design https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610164541094-PMWVA2AA38QN78LE7RBJ/dare-to-rock-men-april-trend-story.jpg Portfolio - Landing pages copywriting + design https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610165931316-CFHQNKFSV8T8JF9CNW4Z/WK10_A1_Rimowa_Homepage_DT1280x500_ENG.jpg Portfolio - Landing pages copywriting + design https://www.juliaparfenyuk.com/portfolio/editorialwriting monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610330785980-XAHO28S005N0KIU1E4V2/Screen+Shot+2021-01-10+at+9.05.07+PM.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610330785583-SUD5N7S3TBTIKAV0E9VU/Screen+Shot+2021-01-10+at+9.05.55+PM.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610162456902-3XPEXCJS9U8HWG788JGA/vitadaily-puma-fenty.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610162455337-N1VASVTLI3JJLFQF3QO8/jean-michel-basquiat.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610162632002-K9FFKODHA68X9SRG1MZI/Manolo+1.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610162632020-0VPFOGBJO97OJLEE3EO6/Manolo+2.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610162454199-JAF5B3K3S83IIXP824WF/smythe-holiday.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610162455518-6TRXTIL2308Y0OBFUSVX/vitadaily-canada-goose.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610165654453-R1MC2NHBR8USEO5IPC46/aesop1.png Portfolio - Editorial writing https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/776fe6d2-710f-482b-9554-6458c6a43c89/g-eazy-sharp.png Portfolio - Editorial writing Link: http://sharpmagazine.com/culture/g-easy-picks-your-hip-hop-party-playlist/ https://www.juliaparfenyuk.com/portfolio/ux-writing monthly 0.5 2021-04-13 https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/8f891924-d8bd-4a89-804d-84a4fa99444d/Tools_iOS_Upgrade.jpg Portfolio - UX writing Dashlane's iOS Tools screen view for a free user. Here, the new paywall screens and the label "Upgrade" were implemented for the app's premium features, with the goal to encourage a free user to upgrade to a paid plan. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/cf801129-c51a-4ece-96d1-be1dae2b58d3/PayWall_PC_iOS.jpg Portfolio - UX writing Dashlane's iOS paywall screen for free users. This screen was implemented to encourage free users (who can't use the paid Password Changer feature) to upgrade to a new Essentials plan or to see other plan options. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/967580a6-45e4-4386-81a4-602e8994bf4a/PayWall_VPN_iOS.jpg Portfolio - UX writing Dashlane's iOS paywall screen for free users. This screen was implemented to encourage free users (who can't use VPN) to upgrade to a Premium plan or to see other plan options. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/bf0d43a6-0697-45d6-a158-6cc30c8e6956/PayWall_PL_iOS.jpg Portfolio - UX writing Dashlane's iOS paywall screen for free users. This screen was implemented to encourage free users to upgrade to a new Essentials plan or to see all plan options. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/149e1a9b-a922-49de-a597-62947205c241/B2C_Pricing_Revamp_Landing_iOS.jpg Portfolio - UX writing Dashlane's iOS Plan options screen. This view includes an overview of the 3 paid plans for Dashlane's B2C subscriptions. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/ceb319a4-4efc-4115-9a5b-419cd6f4571f/Essentials_iOS.jpg Portfolio - UX writing Dashlane's iOS Essentials plan details screen. This view includes the full features of this new plan and the 2 subscription options (monthly & annual) once the user taps the "Upgrade to Essentials" CTA button. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610156717086-VM44YSX6UU4MHSTCRHXZ/B2C_Pricing_Revamp_Premium_SuccessfulPaymentEssen.png Portfolio - UX writing Dashlane's iOS purchase confirmation screen. This copy was intended to confirm the purchase and provide next steps to the new user. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/5a4359eb-c240-4e7a-ba85-021767ccedf6/Screen+Shot+2021-05-03+at+8.15.58+PM.png Portfolio - UX writing A modal message on login introducing the sunset of Dashlane's desktop apps. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/8a14c10e-3c60-423f-9867-bd2b10ea9989/LegacyDesktopApps-inAppMessages.jpg Portfolio - UX writing A banner message on a user's macOS desktop app introducing the sunset of Dashlane's desktop apps. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/6682f7cb-814a-4e7d-918e-a7e5dc2f2cd3/Welcome+to+web+app+modal.jpg Portfolio - UX writing A welcome modal message for Dashlane users logging in for the first time on the web (vs. desktop). https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/9440c66e-d323-431e-ab89-7cd5360bc3f3/dwm-password_list_1.jpg Portfolio - UX writing The Vault view of a user's passwords in their Dashlane web app. This screen is introducing a new section (IDs) with a hover tooltip. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/4db67056-f932-4530-a37b-3a1d83d9165d/Web+app+-+IDs+-+Driver%27s+license.jpg Portfolio - UX writing A detailed view of a user's driver's license saved in Dashlane's web app. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/635182c9-5207-4ac8-8bca-ee5bb246b554/Web+app+-+IDs+-+delete+driver%27s+license.jpg Portfolio - UX writing A modal that appears when a user clicks to delete a driver's license in the web app. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/b9e14150-2264-4ce7-90ed-f84ea2e97685/Web+app+-+IDs+-+deleted+toaster+msg.jpg Portfolio - UX writing A toast message confirming that the user's selected driver's license was deleted from Dashlane. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/73f24483-4281-49c9-b7f1-865ea0cde58b/Screen+Shot+2021-04-13+at+8.07.23+PM.png Portfolio - UX writing A user's legacy Identity Dashboard view on macOS app before the redesign. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610156957751-QD2SRAZ3WDBC3BBTPK9I/DWM+alerts.png Portfolio - UX writing The newly redesigned Dark Web Monitoring section in the web app. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610157259679-0YHWC0T7MBUHK0AV03P4/Web+app+-+PWH+details.png Portfolio - UX writing A user's password details view in the web app prompting them to act on a reused password. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/cb3979f0-6f3b-409b-982e-39aeb2b55d35/AC+MP+Creation.jpg Portfolio - UX writing Intro SSO screen for current Dashlane Business users on Android devices. It's designed to encourage users to log in securely with SSO and get started with the quick encryption process. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/96824b55-1536-4134-9bee-d181a1a53faf/SSO+login+-+Android.jpg Portfolio - UX writing SSO login Android screen #2 https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/e26e6347-28d8-4ef7-9533-717fb692367c/Android+-+downloading+settings+loader.jpg Portfolio - UX writing SSO login Android loader screens https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1610156717087-KZQ1806X29DEDQPFOKIK/Unlock+screen.png Portfolio - UX writing Post-SSO encryption screen designed to encourage users to set up biometrics for quicker and safer logins. https://www.juliaparfenyuk.com/portfolio/turbotax-canada monthly 0.5 2024-03-11 https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/87f7ff4c-b2a0-411e-b278-072b625d37ad/LG_+1200px.png Portfolio - TurboTax Canada TurboTax home page December 2024 -February 2025. Redesign & platform migration work to iterate on a previous design + messaging. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/69aaa25c-7fba-4424-aae9-e192d96d089c/MYMC+campaign+LP.png Portfolio - TurboTax Canada "Now this is taxes" campaign landing page for TurboTax February 2025. New styling, colours, messaging to align with this campaign for tax year 2024 and the paid media ads in market. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/a257f0e3-8eac-4053-9d3d-d26dc0b7b32d/Desktop_+Uber+-+Partner+Pages.png Portfolio - TurboTax Canada A promotional web page for the Etsy x TurboTax offer in market for the tax year 2024. Content design + page structure work. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/26a90d95-176f-4d4c-a680-ed87f4071635/1440px+-+Newcomers.png Portfolio - TurboTax Canada A redesign of the old "Newcomers to Canada" landing page for this segment. Updated designs, messaging, and information architecture for 2025. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/228b1097-9e3b-4a77-aeba-d7b7c52a58cb/Acquisition+M+1199px.png Portfolio - TurboTax Canada A promotional web page for the TurboTax acquisition offer in market for the tax year 2024. Content design + page structure work. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/719c7eb3-3545-4cfd-b5e9-29ac1ab39a83/Life+changes+LG.png Portfolio - TurboTax Canada A design of the new "Life changes" landing page for this segment. Updated designs, messaging, and information architecture for 2025. The business objective included highlighting major life changes and the services of TurboTax tax experts and the company's services offering. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/f7fc9db4-9848-4457-a4ba-53cda8d160c1/Free+page.png Portfolio - TurboTax Canada A redesign of the old "TurboTax Free" web page for this free tax filing product. Updated designs, messaging, and information architecture, and SEO optimization for 2025. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/9b3b2bb5-926b-4eab-8aac-2715e3dfe164/Pricing+page+top.png Portfolio - TurboTax Canada The new Pricing page in the top nav for turbotax.ca. Work on launching a centralized Pricing page, research and collaboration with TurboTax US team, mobile designs, redesign of pricing cards, and French translation for December 2023 launch. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/70f76387-0ba3-4acc-bc49-21918fb5174e/Pricing+page+-+selected.png Portfolio - TurboTax Canada Full page view of the new Pricing page including a new comparison chart across product SKUs and updated FAQs section. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/46a195a3-dab7-416a-b321-f86a89300e54/Pricing+page+-+FR+top.png Portfolio - TurboTax Canada Full page view of the new Pricing page in French. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/bc3368ce-912e-40a2-a895-b82ad1438f3f/Pricing+page+-+FR+selected.png Portfolio - TurboTax Canada Full page view of the new Pricing page in French, including a new comparison chart across product SKUs and updated FAQs section. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/6aac2d58-949f-4060-b1a6-6ca0fed438d6/Near+me+-+Toronto.png Portfolio - TurboTax Canada A web page promoting TurboTax tax experts featuring a Toronto local. The page is optimized for key tax searches and was launched in early 2024. Work includes personalized story-telling and TurboTax services offering. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/1fd30e3e-561b-4557-b690-834cc562b62a/Near+me+-+Edmonton.png Portfolio - TurboTax Canada A web page promoting TurboTax tax experts featuring an Edmonton local. The page is optimized for key tax searches and was launched in early 2024. Work includes personalized story-telling and TurboTax services offering. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/af1efefa-2664-4af7-8585-dae6738da860/Near+me+-+Chilliwack.png Portfolio - TurboTax Canada A web page promoting TurboTax tax experts featuring a Chilliwack local. The page is optimized for key tax searches and was launched in early 2024. Work includes personalized story-telling and TurboTax services offering. https://images.squarespace-cdn.com/content/v1/5ff76a794d902c7f1eb91d3b/2be4c29a-6579-48dc-86fc-8936de2e101d/Near+me+-+Mississauga.png Portfolio - TurboTax Canada A web page promoting TurboTax tax experts featuring a Missisauga local. The page is optimized for key tax searches and was launched in early 2024. Work includes personalized story-telling and TurboTax services offering.