TurboTax Canada: Web + UX design 2023-25
TurboTax home page December 2024 -February 2025. Redesign & platform migration work to iterate on a previous design + messaging.
"Now this is taxes" campaign landing page for TurboTax February 2025. New styling, colours, messaging to align with this campaign for tax year 2024 and the paid media ads in market.
A promotional web page for the Etsy x TurboTax offer in market for the tax year 2024. Content design + page structure work.
A redesign of the old "Newcomers to Canada" landing page for this segment. Updated designs, messaging, and information architecture for 2025.
A promotional web page for the TurboTax acquisition offer in market for the tax year 2024. Content design + page structure work.
A design of the new "Life changes" landing page for this segment. Updated designs, messaging, and information architecture for 2025. The business objective included highlighting major life changes and the services of TurboTax tax experts and the company's services offering.
A redesign of the old "TurboTax Free" web page for this free tax filing product. Updated designs, messaging, and information architecture, and SEO optimization for 2025.
The new Pricing page in the top nav for turbotax.ca. Work on launching a centralized Pricing page, research and collaboration with TurboTax US team, mobile designs, redesign of pricing cards, and French translation for December 2023 launch.
Full page view of the new Pricing page including a new comparison chart across product SKUs and updated FAQs section.
Full page view of the new Pricing page in French.
Full page view of the new Pricing page in French, including a new comparison chart across product SKUs and updated FAQs section.
A web page promoting TurboTax tax experts featuring a Toronto local. The page is optimized for key tax searches and was launched in early 2024. Work includes personalized story-telling and TurboTax services offering.
A web page promoting TurboTax tax experts featuring an Edmonton local. The page is optimized for key tax searches and was launched in early 2024. Work includes personalized story-telling and TurboTax services offering.
A web page promoting TurboTax tax experts featuring a Chilliwack local. The page is optimized for key tax searches and was launched in early 2024. Work includes personalized story-telling and TurboTax services offering.
A web page promoting TurboTax tax experts featuring a Missisauga local. The page is optimized for key tax searches and was launched in early 2024. Work includes personalized story-telling and TurboTax services offering.