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Intuit (TurboTax Canada)
Design and optimization of the home, pricing, partnership (Uber, Etsy, and the Toronto Raptors), and campaign pages, and website navigation for TurboTax Canada.
Project type
Content strategy, naming, copywriting, testing
Key Deliverables
New pricing cards, campaign pages, new navigation, SKU naming, product copy
Date
2025
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Intuit (TurboTax Canada)
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TurboTax Canada home page - Hero copy test
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TurboTax Canada home page 2025
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TurboTax Canada - Etsy partner page 2025
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TurboTax Canada - Etsy partner page 2025 (French)
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TurboTax Canada - Uber partner page 2025
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TurboTax Canada x Toronto Raptors partnership page
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TurboTax Canada - Pricing page 2024-2025
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TurboTax Canada - Pricing page 2024-2025 hero
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TurboTax Canada - TT vs. Wealthsimple page
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TurboTax Canada - Product screens
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TurboTax Canada - App download prompt screens
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TurboTax Canada - App download prompt screens (French)
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TurboTax Canada - Roadblock flow
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TurboTax Canada - Make Your Moves Count 2025 campaign landing page
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TurboTax Canada - New customer promo 2025 page
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TurboTax Canada - Newcomers 2025 page
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TurboTax Canada - Life changes 2025 page
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TurboTax Canada - Free filing 2025 page
- TurboTax Canada home page - Hero copy test
- TurboTax Canada home page 2025
- TurboTax Canada - Etsy partner page 2025
- TurboTax Canada - Etsy partner page 2025 (French)
- TurboTax Canada - Uber partner page 2025
- TurboTax Canada x Toronto Raptors partnership page
- TurboTax Canada - Pricing page 2024-2025
- TurboTax Canada - Pricing page 2024-2025 hero
- TurboTax Canada - TT vs. Wealthsimple page
- TurboTax Canada - Product screens
- TurboTax Canada - App download prompt screens
- TurboTax Canada - App download prompt screens (French)
- TurboTax Canada - Roadblock flow
- TurboTax Canada - Make Your Moves Count 2025 campaign landing page
- TurboTax Canada - New customer promo 2025 page
- TurboTax Canada - Newcomers 2025 page
- TurboTax Canada - Life changes 2025 page
- TurboTax Canada - Free filing 2025 page
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